Jewelry on course to break records this Christmas

Posted by Alexandra Scherzer on

It looks like bright lights won't be the only things sparkling around people's Christmas trees this year.

According to a survey by the National Retail Federation (NRF), one in four people will be buying jewelry for Christmas. It's a statistic the likes of which we haven't seen for eight years – and if trends continue over the next few weeks, sales of jewelry and watches could break a new record this year, reaching around $80 billion in the USA alone.

With coloured diamonds, statement necklaces and layered bracelets all tipped to be a hit this Christmas, people seem to be coming back to jewelry as the gift of choice following several years of conservative spending in the face of a global credit crunch. Lifestyle magazine Pouted believes large-size jewelry will remain in fashion for the following year, particularly statement necklaces adorned with large crystal flowers. Single large earrings and oversized hoops are also expected to be unwrapped in great number as we go into 2015.

Jewelry has always been seen as a popular gift option – and the custom process, which is becoming increasingly popular, makes it even more versatile. It's easy to see why the financial crisis turned people away from buying jewelry, and even this year's much more promising statistics show that the reversal of this trend is mainly down to the more affluent spenders.

But jewelry doesn't have to break the bank, and as a gift it doesn't have to be seen as a risk. If you know who you're buying for, the unique magic of custom jewelry makes it extremely sentimental, and designers such as ourselves can work to your budget. It can be as simple as an engraving in an existing piece of jewelry, incorporating a favourite stone or month birthstone to a custom pendant, or creating a custom ring.

This Christmas is a special one for us, as we've just launched our first jewelry collection, called Honey Drop. It's inspired by our own story as a company, and the simplicity of each piece makes it versatile and easy on the eye.

There are still a few weeks to go – so if you would like to discuss that perfect gift or would just like some tips on Christmas trends, please get in touch!


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