Tag Archives: celebrity

Green with Envy

Posted by chrisalix on May 3, 2011 None comments

Happy Birthday May babies!!

I love the spring.  The buds are starting to bloom on the trees and everything is returning to green.  Truly a time of new growth and rebirth, it is fitting that the birthstone of May is emerald.

The ancient Romans dedicated the emerald to Venus, the goddess of love and beauty, for they associated it with fertility and rebirth.  Today the emerald is often associated with patience, understanding and foresight.  Perhaps why it was chosen to be the gift for the 55th wedding anniversary  ; )

As a healing stone, it is said to help people who suffer from problems relating to their eyes, fertility, spine and headaches.  It is also said to help enhance the mental capabilities of the wearer.

Whenever I think of emerald jewelry I think of the famous pair of earrings worn by Angelina Jolie at the 2009 Academy Awards.  Designed by Lorraine Schwartz these earrings were absolutely breathtaking and the stunning beauty of their vibrant green will not soon be forgotten.

Emeralds, belong to the mineral Beryl, have a hardness of 7.5 and are often treated with oil to improve their clarity and their colour.  Emeralds often contain inclusions making them more susceptible to breakage.  Because of this, one must be careful when wearing an emerald ring or bracelet.  These are pieces of jewelry that will get banged around a lot in wearing them.  I would suggest that if you are buying emerald jewelry for someone as a gift, stick to earrings or necklaces that are better protected when they are worn.

So to all of you May babies – celebrate spring, the coming of summer and the vibrancy of that special green that only pops out at this time of year.  Claim the emerald as your special gem, and make everyone else green with envy : ) -Chris

Gifting at the Globes: A Golden Experience?

Posted by chrisalix on January 20, 2011 1 comments

Chris & Alix recently featured its jewelry at the DPA Gifting Lounge at l’Ermitage Hotel in Beverly Hills prior to this year’s Golden Globe Awards.

What is a Gifting Lounge? Gifting is a high-level marketing opportunity for companies to place their products directly into the hands of the rich, famous and influential.

Gifting events hosted by DPA, in particular, target A-listers and those with ‘real’ influence in the entertainment industry, from Hollywood and Europe, to Japan and South America. Actors, press, HFPA members, executives, directors and producers; all were present and interested in hearing about and trying out the products featured at this year’s DPA Golden Globe ‘World Experience’.

Coming from Montreal, and having never participated in nor walked such an event, the potential for opportunity (and disappointment) was boundless. Who was going to attend? Would they allow pictures to be taken with our jewelry? Would the press be interested in a Montreal jewelry company? What do you say to a producer up for a Golden Globe Award? It didn’t take long for the DPA team to ease every participant into the groove of gifting and for Chris and Alix to get the hang of taking pictures with those interested in Chris & Alix jewelry. It was only 2 hours into the 3-day event when Chris and Alix agreed that if the event ended at that point and they left to go back to Montreal, it was already worth all the hard work.

Some of our favourite guests include:
Brenda Vaccaro (picked up a freshwater pearl and Swarovski crystal necklace) from You Don’t Know Jack, co-starring Al Paccino, nominated for best TV mini-series Drama
Matt Weiner (picked up a bib-style necklace for his wife) Executive Producer and nominated for Madmen and producer of the Sopranos
Jennifer Love Hewitt (picked up a pair of Swarovski and Sterling inter-changeable earrings) Nominated for the Client List
Diane Warren (picked up Swarovski crystal and Swarovski pearl bib necklace) Won Golden Globe for Best Original Song, Burlesque
Julia Stiles (picked up a long Swarovski pearl and Sterling necklace)
Ariel Winter (picked up a bib-style necklace to wear at her upcoming movie premiere of the Chaperone) from Modern Family, nominated for Best TV Series Comedy or Musical

Needless to say, this experience was one to be valued and uncommon, allowing Chris & Alix jewelry to shine with the hope of being discovered and treasured; truly a GOLDEN EXPERIENCE!